12A Brochure Project

Design a brochure to advertise your company’s offerings.



PROCESS (Programs, Tools, Skills, FOCUS principles)
1. I love basketball, and also enjoy financial counseling and real-estate investing, so these were

my to category contenders, but I eventually decided on Basketball.
2. The trick was that we have been having some rainy weather, and I needed some outdoor shots, so for the first time in this course I sought some images from online sources that offered them royalty free. I prefer to do my own pictures, but in this case it made more sense to expand my image resources.
3. This one is an interesting combo because it plays off an actual business, one of my favorite NBA players is Luke Ridnour who has now retired and runs a basketball camp. I first discovered him while playing for the former Seattle Supersonics, so my color scheme is a mixture of green and yellow (former Supersonics’ colors), as well as blue (camping) and red (common NBA color, or basketball), so it wasn’t easy getting all of these to come together, literally took hours just getting the colors to get along. One thing that helped was to separate each panel instead of having multiple colors on the same one, and then drawing repetition principles in the font styles across each panel.
4. Breakthrough: As I looked at several other brochures that seemed WAY more professional than mine, I finally discovered that one thing they did was incorporate a full image across the most or all of the front or back of the brochure, so I did that with a close up of a basketball, and it worked!
5. Before I printed, I found that some of the panels in the JPG form were slightly off balance from each other, so I went back into Adobe InDesign, and noted the actual size and positions of each panel to get them each to line up. I also employed a tiny white line in between each panel to guide the folding process and keep it clean and neat.

Facebook Critique: Jacob Casal Always has good advice in design. He suggested that I loosen up the paragraphs a bit because they seemed crowded, so I made some adjustments to that.
Instructor Critique: Brother Stucki suggested that I enhance the constrast on the white font against the yellow background, as well as the same suggestion above to increase padding within the text boxes. He also recommended that I do more with the back-side wording, “Take…The…Shot”, so I’ve addressed each of those, and hope it comes out looking better.
Family Critique: Both my wife, and neice who viewed my work commented that the basketball (in the logo) on the front of the brochure did a good job of standing out by sticking up, so I went ahead and kept that.

You can be more than you now are, if you give yourself a chance, and take the shot.

Youth and parents.

Earlier in this course, it was suggested that a lot of art is borrowed from other art, and I have found that some of my best ideas on this piece were inspired by other brochure designs I discovered online during my research. While being careful not to copy their idea, I took the concept and applied it to my own piece in my own way.

Split Complementary // Red, Yellow, Green, Blue, Black and White.

Arial Black // Sans Serif

Verdana // Sans Serif??? (Yes, they’re both Sans serif, but the size and styling makes it work, I couldn’t find a Serif that communicated as I wanted it to with the primary audience: youth).


Besides what is referenced below, the images are my own.

Man in Yellow shorts dunking, panel 2, upper left: https://pixabay.com/en/basketball-sport-game-jump-male-1470525/

Black and White Shot of Basketball, fourth panel, bottom-left: https://pixabay.com/en/ball-basketball-sport-game-1270395/
BandW Ball on Concrete

DSC_0881DSC_0883Palm BallLogo for Basketball Camp

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